Website Fixer-Upper
The websites of our current internet world look nothing like those from a few years ago. It’s important to spruce up and update websites every year or so.
I was freelanced to update an outdated website for a recruiting company in my hometown, JR-Research Inc.
Before
Issues:
Difficult to read company name in logo
And minimal brand recognition
Images overlapping, unappealing color palette
Minimal contact information on homepage
Out-of-date features since it hadn’t been updated for 5 years
After
Solutions:
Clearly displayed company name and new slogan
Created a cohesive color scheme to entice visitors
Clearly displayed location, phone number, and email
Modernized design and repaired broken links/features
The Process
Finding a new theme
Updating the theme was the first step in developing a more modern website for JR-Research. The previous website was difficult to navigate and unappealing to clientele seeking vital information. A modern version provided an inviting environment that encouraged users to stay on the website longer and promote the company to others.
Making things concise
JR-Research’s mission to help people find their forever careers became more clear with a new slogan: Advance Your Career, Advance Your Life. Not only did this build a stronger relationship with clientele, but it also solidified their brand image. Slogans are motivating features that encourage users to lean towards companies aligned with their mission.
Providing Accessible Features
Accessibility is the key to any website, and as technology evolves, features lose longevity. In JR-Research’s previous website, features were no longer working due to its outdated state. What may have worked 5 years ago, no longer did and caused major issues for users. We focused on ensuring features would have longer lifespans and put a system in place for the owner to regularly test features to ensure their functionality.